Obesity and malnutrition are complex challenges, but by accelerating innovation in personalised nutrition, we can help to create a healthier and more equitable food system. EIT Food, Foodvalley NL and Food Innovation Hub Europe would like to welcome you to participate in an exciting new initiative: Personalised Nutrition for All!

Six winners will be awarded €30,000

Personalised nutrition for all is a call to action to find innovative solutions to reduce obesity and malnutrition in Europe. Six winners will be awarded €30,000 to further develop their solution, opening the possibility for further funding by EIT Food to develop their project and go to market. Researchers, startups, and multi-stakeholder groups are invited to submit their Personalised Nutrition ideas. Winners will be announced on 14 October 2022, during the week of the World Food Day.

More information or to submit your idea: go to EIT Food

Why a Personalised Nutrition for All Challenge?

Worldwide obesity has nearly tripled since 1975, while 3.5 billion people suffer from micronutrient deficiencies. One area that has seen great progress is Personalised Nutrition, which includes the sciences, technologies, tools and services that provide consumers with individualized dietary recommendations and products. These tools have empowered consumers by helping them understand more about their own bodies and educating them as to the best way forward in managing their health. However, there is still a need to make these technologies not only more accessible and affordable to a broader community but also more user-friendly and engaging. There are also growing concerns around data protection and the use of personal data that need to be addressed if we want a larger adoption of these solutions.

This challenge is about finding new solutions and tools for monitoring and improving an individual’s health to build a healthier and more equitable food system, together.